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ARCHIVE FOR:

Brian Acton

  • WhatsApp advertising
    messaging

    Meta’s Business Messaging Product Lead Says Bringing Ads To WhatsApp Is ‘An Evolution,’ Not A Broken Promise

    BY Allison Schiff// July 1st, 2025

    When WhatsApp began serving ads in mid-June, there were two main reactions. One, didn’t the founders always insist there would never be ads on WhatsApp? And two, what the heck took Meta so long?

    Tagged in:
    • Brian Acton
    • Cannes Lions
    • Cannes Lions 2025
    • click-to-message ads
    • Jan Koum
    • messaging
    • messaging apps
    • Meta
    • Nikila Srinivasan
    • WhatsApp

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