Local advertisers are spending more on social media platforms today than three years ago, despite being unconvinced social media is the best place to reach their customers. What gives? Corey Elliott, Borrell’s EVP of local marketing intelligence, explains the story behind the numbers.
US political ad spending is exploding in the runup to the 2022 midterm elections, with an estimated $8 billion to $13 billion up for grabs this election cycle. But, while CTV and streaming video are seeing an infusion of political ad cash this year, local news publishers aren’t seeing a dramatic change in their bottom lines.
In a bizarre, unruly year for political advertising, an analysis of 2016 campaign, party and super PAC spending does reveal one consistent theme: the rise of targetable media. “It turned the page on what will happen in political spending moving forward, because targeted marketing absolutely replaced mass media,” said Kip Cassino, the executive VP of […]
Local advertising is undergoing dramatic change. Because this presidential election has relied on earned media instead of TV, revenue for local broadcasters who aren’t in swing states has gone down. And it’s not an anomaly. This pattern has “forever changed political advertising,” said Gordon Borrell, CEO of Borrell Associates. Facebook is making a play for […]
Eyebrows and heart rates went up in 2012 when political ad spending across digital media surpassed $150 million. Analysts are shocked that campaigns and super PACs are projected to spend only $1.1 billion in 2016. The media research firm Borrell Associates released a report on Tuesday that demonstrates the gradual embrace of digital marketing methods […]
Has real estate advertising reached a digital saturation point? Borrell Associates, a research firm focusing on local advertising, says it has – at least for the agent and broker community. Digital ad spend among agents and brokers is projected to decline 2% – a $200 million drop – in 2015, according to a report the […]
