bob liodice

The CEOs of the three largest advertising trade orgs – IAB, ANA and 4A’s – agree that we need a federal privacy law. They just don’t agree on exactly how to get there.

If you’re a marketer who wants to hear a comforting bedtime story about how brand marketing will endure during the impending recession, you’re not going to get it from Sir Martin Sorrell. The conventional thinking goes that if companies maintain their investment in brand marketing to stay top-of-mind, even when the going gets tough, they’ll be […]

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. The Association of National Advertisers (ANA) recently commissioned a new programmatic study to identify where brands are wasting money and make recommendations that will bring more clarity and efficiency to this market. (Read the RFP.) In the most […]

You won’t catch Bob Liodice, president and CEO of the Association of National Advertisers, Instagramming his lunch or stress-baking sourdough bread during the day. He’s at his computer by 6 a.m. and working until 6 or 7 at night from his home office on Long Island (aka, his grown daughter’s former bedroom). These long days […]

After years of banging the drum about gaining more control, transparency and efficiencies from service providers, marketers are doing it themselves. Cost and speed to market are necessities for marketers struggling to drive growth, but too many third-party relationships often slow things down. “Our current situation is unproductive, unsustainable, undesirable and untenable,” ANA CEO Bob […]

The Federal Bureau of Investigation (FBI) has contacted the Association of National Advertisers (ANA), requesting cooperation from the trade group and its members in a criminal investigation into US media buying practices. The ANA detailed the FBI’s probe in a statement to members and validated recent unsourced reports from The Wall Street Journal and The […]

Despite a year marred by brand safety blunders, measurement errors and targeting missteps, marketers are mending ties with Facebook and Google as they place blame for the industry’s many issues on its ad tech underbelly. “Just 25% of CMOs’ digital media investment reaches target audiences,” said ANA CEO Bob Liodice during his opening remarks at […]

The Association of National Advertisers (ANA) said Wednesday it will partner with publisher trade body Digital Content Next (DCN) to encourage marketers to join DCN’s TrustX cooperative exchange, which promises access to viewable, brand-safe and premium inventory from DCN-member publishers. “The marketplace TrustX and DCN built aligns with the digital supply chain priorities that the […]

Agencies that don’t comply with the American Association of Advertising Agencies’ (4As) Transparency Guiding Principles of Conduct (TGPC) will risk losing their memberships. Under the new rule, which the agency trade body blogged about on Monday, anyone (from marketers to executives from other agencies) who finds an agency is not compliant with the 4As’ guidelines […]

Advertisers don’t have a strong enough grip on the technological ecosystem to make informed buying decisions, agreed leaders of several leading ad organizations at AdExchanger’s Clean Ads IO conference. Panelists from the Association of National Advertisers (ANA), the American Association of Advertising Agencies (4A’s) and the Interactive Advertising Bureau (IAB) got on stage in New […]

“Strategic imperatives”, people. Get ’em. Dinosaur advertising and marketing organization, the Association of National Advertisers (ANA), is dipping its big toe in the turgid waters of online video with its breakthrough YouTube video series from CEO, Bob Liodice, entitled “Marketing in a recession series # 1“. In the video on his ANA blog, Liodice calmly […]