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BlogHer

  • OPINION: Data-Driven Thinking

    SMBs Lose Their Digital Identities By Over-Relying On Big Tech’s Scale

    BY AdExchanger//

    “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jory Des Jardins, CMO of The @ Company and co-founder of BlogHer. Nearly 10 years ago I heard about programmatic ad fraud for the first time. I had co-founded a media […]

  • Platforms

    SheKnows Hires First CTO As It Builds Out Data-Focused Platform

    BY //

    Female-oriented publisher SheKnows hired as its first CTO Carl Hixson, who’s built digital platforms for Getty Images, HBO, Pearson and McGraw-Hill. He’ll turn his experience toward Momentum, SheKnows’ data-driven content management system designed to help advertisers “create content [and] manage ad units around content in a single, seamless ecosystem,” Hixson said. Momentum is expected to […]