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»BLiNQ Media

Gannett Buys Belo For $1.5 Billion, Aiming For Advertising 'SuperGroup'

Most of Gannett's acquisitions in recent years have been about making the company more digital, but its $1.5 billion purchase of local broadcast operator Belo is a nod to the media business's main advertising driver: television. But as McLean, VA-based Gannett goes about creating an advertising and content "SuperGroup," as the company stated in its... Continue reading »

by David Kaplan // June 13th, 2013 //
»
Facebook PMD Blinq Media Pivots, Aligns With Gannett Sibling ShopLocal

Facebook ad platform Blinq Media has made some big changes since Gannett bought it last year for an estimated $92 million. Among those changes is a potentially powerful tie-in with ShopLocal, the dominant player in digital ad circulars and Blinq's corporate sibling at Gannett. The idea is to convince ShopLocal's existing customers (national retail giants... Continue reading »

by Zach Rodgers // June 11th, 2013 //
»
A Chat With Blinq Media, Apple of Gannett's Eye

As TechCrunch reported last week, Gannett may acquire social marketing platform Blinq Media for approximately $92 million. What will it get for its money? The short answer: a nice slice of Facebook marketing spend. Blinq Media is a marquee vendor in Facebook's Preferred Marketing Developer program, holding badges in both the Ads API and Insights categories. This... Continue reading »

by Zach Rodgers // August 13th, 2012 //
»
Report: BLiNQ Media To Be Acquired By GANnETT

Perhaps adding to its 'quiver' of PointRoll, Ripple6, ShopLocal and a few others, media company Gannett will continue to plunge into marketing and ad technology and will acquire social ad platform BLiNQ Media according to TechCrunch. Read it. TechCrunch's Josh Constine and Ingrid Lunden point out Gannett's BLiNQ acquisition echoes Washington Post Co's Social Code... Continue reading »

by John Ebbert // August 10th, 2012 //
»
BLiNQ Media Offering Social Media Ad Platform On Cost-Per-Social-Action Basis Says CEO Williams

Dave Williams, is CEO, president and co-founder of BLiNQ Media. AdExchanger.com: As a co-founder of 360i, were you surprised that Dentsu acquired 360i's parent, Innovation Interactive? DW: I was not surprised by this because I know Innovation Interactive was looking to expand its global footprint, diversification of service offerings and revenue opportunities. What made you start... Continue reading »

by AdExchanger // May 26th, 2010 //
»
 

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