Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Board Games The LG Ads board of directors has three new members. Or, more accurately, two previous board members – Alphonso co-founders Ashish Chordia and Lampros Kalampoukas, who were fired as part of an orchestrated corporate coup in late December 2022 – have […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Reclaiming The News CNN is launching a digital news aggregation service. The news company will pay other publishers to feature both subscription and ad-funded content on the still-unnamed service, called “NewsCo” internally, The Information reports. Like News Corp, which announced its Knewz aggregation platform […]
The 2018 World Cup has featured an exciting range of upsets and contenders, but some World Cup marketers see early signs of trouble thanks to GDPR throwing a wrench into digital advertising and the absence of the US team. GDPR, which became law less than a month before the soccer tournament, is especially painful for […]
With high demand and short supply of pre-roll video ads, many publishers are creating more video content that can be monetized with pre-roll ads. But not Bleacher Report. “Pre-roll is not the future of online advertising,” said Chief Revenue Officer and Chief Marketing Officer Howard Mittman, who joined the sports publication from Condé Nast in […]
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. CEO Dave Finocchio started Bleacher Report along with his three cofounders in 2005 after deciding most sports media wasn’t connecting with young people. “There was a generation of sports fans that have been stuck with their dad’s and grandfather’s sports voice,” Finocchio says on the […]
During Bleacher Report’s flashy NewFront late last week, CEO Dave Finocchio made the following pitch to advertisers: “Use us to maintain your relevancy all year long.” Millennials, he added, aren’t watching three- to four-hour live sports broadcasts anymore and big tentpole commercials alone won’t cut it. Whereas previous generations got their news and information from […]
Turner-owned Bleacher Report is going all-in on social platforms because the chance to set roots in social broadcasting before ESPN does, whether or not reliable platform monetization is a mirage, is too tempting to ignore. Bleacher Report’s future success will “key off our ability to leverage the social graph,” said Rich Calacci, Bleacher Report’s CRO […]
The content-and-commerce model is both highly seductive and deceptively tricky for publishers and purveyors alike. People don’t necessarily want to take their wallets out when they’re in reading mode. It’s hard to create authentic content that also serves business goals. Scale is a challenge. But is there still potential there? Gwyneth Paltrow’s Goop empire, which […]
