Podcasts Are Becoming More Programmatic. But Now Advertisers Have To Keep The Ad Load In Check
As programmatic buying becomes more common in audio, marketers and platforms fight the temptation to cram in as many placements as possible.
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Billy Hartman
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Pandora’s Harmonic Audio Network Offers Radio Buyers Streaming Scale
Pandora launched the Harmonic Audio Network on Thursday, in partnership with streaming platforms TuneIn and AccuRadio, to offer advertisers mass reach on premium inventory across digital audio platforms. The network will sell exclusive in-stream audio inventory from its own as well as partner platforms. Both TuneIn and AccuRadio will commit roughly 95% to 98% of […]