A Look Inside Aquila, The ANA’s Still-Cooking, Cross-Media Measurement Platform
More than 100 years after its founding, the Association of National Advertisers (ANA) finally has its own product to advertise. Sort of.
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Bill Tucker
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Why The TV Industry Says Panels Are “In” Again
Broadcasters have long been dissatisfied with Nielsen’s panel-based approach. But now, panels are making headlines again as a fresh way to measure streaming and TV consumption. But this time, the TV industry says it’s talking about “calibration panels,” not audience panels.
Tagged in:- Advertising Research Foundation
- alice sylvester
- ana
- ANA panel
- ANA virtual ID
- association of national advertisers
- big tv data
- Bill Tucker
- calibration panel
- census-level data
- cross media measurement initiative
- featured
- Nielsen streaming meter panel
- paul donato
- Sean Cunningham
- TV measurement
- VAB
- VAB panel
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ANA Partners With DCN To Get Marketers On Transparent Exchange TrustX
The Association of National Advertisers (ANA) said Wednesday it will partner with publisher trade body Digital Content Next (DCN) to encourage marketers to join DCN’s TrustX cooperative exchange, which promises access to viewable, brand-safe and premium inventory from DCN-member publishers. “The marketplace TrustX and DCN built aligns with the digital supply chain priorities that the […]