Programmatic is a journey – and most advertisers need a copilot. But the advice they get is often too narrowly focused on tactics, like programmatic ad buying and supply-path optimization (SPO), rather than on auction dynamics across all biddable media, said Rob Norman, former chief digital officer at GroupM and a strategic advisor to Up & […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. It’s unclear what the future of TV ad buys will look like in connected TV. Since much of TV inventory — including much of CTV — is reserved in the upfronts each year, will programmatic auction-based buying eventually be used in CTV as […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by John Donahue, CEO and co-founder of WLxJS. The only certainty for media agencies is that every single year somewhere between one-quarter and a third of their business will be reviewed. Although […]
