BBC Studios Benchmarks Its Podcasts To See How They Really Stack Up
Triton Digital’s new tool lets publishers see how their audience size compares to other podcasts at the show and episode level.
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The ANA Says Advertisers Are Spending Way Less On MFA – But Programmatic Ain’t Fully Transparent Yet
The ANA and TAG TrustNet released a new programmatic transparency benchmark so advertisers can see how their campaigns stack up compared with the broader industry.
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Google Expands 'Display Benchmarks' As It Reaches For More Branding Business
Google is giving advertisers and agencies up-to-the-month access to its industry performance benchmarks for display advertising. Called Display Benchmarks, the tool presents aggregated ad performance data that can be filtered according to variables such as click-through rates, ad interaction times, video completion rates, and other metrics. And it works across ad formats/sizes (including mobile), verticals and […]