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»BarkBox

BarkBox Experiments With Offline And TV As It Expands Beyond Ecommerce

Since 2011, ecommerce startup BarkBox has been delivering boxes of toys and treats to dogs and their owners. The six-year-old subscription service has half a million subscribers, became profitable in Q1 and is projected to reach $150 million in revenue for 2017. In August, BarkBox brought on Bank of America marketing vet Jay Livingston as... Continue reading »

by Kelly Liyakasa // December 8th, 2017 //
»
BarkBox Builds Ecommerce Brand On A Test-and-Learn Strategy

BarkBox, the ecommerce subscription company catering to the canine-loving set, has “some pretty aggressive goals” for 2013, according to its Head of User Acquisition Marketing Rob Schutz. For one, the company wants to double its member base, which sits at 55,000 subscribers today. (Schutz says that if that subscriber-base hits the 1 million mark by... Continue reading »

by Kelly Liyakasa // July 2nd, 2013 //
»
 

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