Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ad Nauseam Launching an advertising business is almost always trickier than it might seem on the surface. Beyond the mechanics of ad serving, verification and measurement, introducing ads complicates a business model in unexpected ways. Take Netflix, which launched ads, like, a minute […]
Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. In this episode, we try to unpack the mystery of China: its tech giants, its attention economy and, yes, the role of the Communist Party. Our guide is Humphrey Ho, US Managing Director of China-based agency Hylink Digital. […]
Merkle has China on the mind. The CRM and performance marketing agency revealed Thursday it had entered into a reseller agreement with dominant Chinese search engine Baidu. Although the deal is not necessarily exclusive, it is the first of its kind for Baidu with a US partner agency. As a result of the deal, Merkle […]
Taboola is paving the way to enter the Chinese market. On Monday, it revealed it had received a multimillion-dollar investment from Chinese search provider Baidu. Baidu does not name the level of investment unless SEC rules require it. “The goal behind the investment is to work together on launching native advertising in China,” Taboola CEO […]
The Australian maker of a media-trading platform, Brandscreen, barely months into a strategic deal it formed with Chinese search giant Baidu to fuel further expansion in the Asia-Pacific region, has been put up for purchase. Entering voluntary administration on the eve of the new year, Australian intellectual property law firm Jirsch Sutherland is administering the […]
Baidu, China’s equivalent of Google in search scope, is bringing a surplus of intent data to demand-side platform Brandscreen through a strategic deal the two have forged. Using Brandscreen’s RTB platform, advertisers now have access to Baidu Exchange Service inventory spanning 500 million unique users and 15 billion impressions monthly; it’s estimated that Baidu commands […]
Chinese search engine Baidu is one of Google’s biggest competitors. The company recently bought China’s largest Android app distributor, 91 Wireless, for $1.9 billion and launched its own smart TV. And it is reportedly developing a wearable computing product, a la Google Glass. Baidu reported $1.2 billion in revenues for this year’s second quarter, representing […]
