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  • The Associated Press Uses AI To Boost Content And Video Volume

    Like most publishers, The Associated Press (AP) is evaluating ways it can increase video and article output without straining its staff or resources. A few years ago, the AP began researching ways it could leverage artificial intelligence and machine learning to improve its internal processes. The publisher then formed a cross-functional AI committee to vet […]

  • Persado Closes $21 Million Series B For ‘Persuasion Marketing’ Platform

    Persado has raised $21 million in a Series B round led by StarVest Partners with participation from Citi Ventures, American Express Ventures and Bain Capital Ventures. The company uses natural language processing to tailor email, site, search, SMS and social ad campaign copy. Persado is among a class of companies that specialize in algorithmically selecting […]

  • Automated Insights Wants To Personalize Native Advertising

    Ever since his company, Automated Insights, announced a partnership with the Associated Press (AP), CEO and founder Robbie Allen says it’s been a bit of a whirlwind. The idea that his Durham, N.C., firm’s technology could automate what reporters do with the appropriate data inputs clearly has larger implications. As The Washington Post and Poynter, among […]