• PROGRAMMATIC I/O //
  • AdExchanger Awards //
  • Industry Preview //
  • About Us //
  • Contact Us

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
  • Resources
    • Resources
    • Newsletters
  • Events
    • PROGRAMMATIC I/O NY 2019
    • Industry Preview 2020
    • PROGRAMMATIC I/O SF 2020
    • AdExchanger Awards
    • All Events
  • Podcast
    • AdExchanger Talks
    • The Big Story
  • Careers
  • Search
Connect

»auction games

MediaMath Will Drop Supply Partners That Game The Auction

MediaMath will stop buying from supply partners that play auction games, preferring to create an economic incentive for fair, transparent programmatic auctions and put an end to auction manipulation. The DSP sent an open letter Wednesday morning to its 50 directly integrated suppliers. The full letter is reproduced at the end of this article. “Auction... Continue reading »
by Sarah Sluis // October 3rd, 2018 //
»
Index Exchange Called Out For Tweaking Its Auction

Index Exchange has for more than a year been doing bid caching, where if its buyer loses a programmatic auction, it holds onto the bid to see if it can serve an ad on the next piece of content the consumer views. Bid caching has enabled Index Exchange to gain market share against rival exchanges... Continue reading »
by Sarah Sluis // August 16th, 2018 //
»

Get AdExchanger Newsletters
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Amazon Opens AWS Data Exchange – And New Opportunities For Data Sellers
  • TripAdvisor Journeys Into Non-Travel Advertising
  • 3 Ways Influencer Marketing Will Change If Instagram Removes Public Likes
  • Industry Shrugs As Google Announces Plans To Restrict Contextual Data
  • Nestlé Launches Internal Programmatic Unit To Scour Digital Media Deals
Ajax spinner
  • Privacy Policy //
  • Contact Us
© 2019 Access Intelligence, LLC - All Rights Reserved