Xbox Wants What TV Has (As In, Ads); Meta’s Link Toll
Xbox gets into the TV biz; Meta is testing a new monetization model; and who wants to be a hold, anyway?
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Asha Sharma
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Leveling Up With Show-Level Data; Step Outside The Box
Freewheel will begin reporting show-level data; Xbox will let users stream games for free if they watch ads; and Meta and Google can develop AI ads without even a prompt.
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Bidders For Criteo; Who Needs Search Traffic, Anyway?
Criteo has two potential buyers; publishers consider blocking Google’s joint AI-scraping/search-indexing bot; and Microsoft’s billion-player gaming goal might make sense for mobile.
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Nielsen’s Ill-Fitted Suits; Wearable Do The Ads Go?
TVision won a jury trial regarding its use of digital signatures to recognize audio content, which Nielsen alleged was infringement. Plus: Consumer wearable hardware businesses often grow quickly but lack staying power.