In today’s newsletter: To boost its ads biz, Walmart will show in-store ads for non-endemic brands; Hyve Group buys Possible; and the Senate advances KOSA and COPPA 2.0, but the bills face obstacles in the House.
Retail media networks are coming out of the woodwork. And it may feel like everyone’s got one. But it’s time to stop using RMN as an umbrella term. The details matter, says Patrick Miller, co-president of commerce at Ascential, on this week’s episode.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. News Pile On Media companies and tech platforms are seeing more site and app engagement during the coronavirus epidemic, but revenue is not rising with supply. Facebook said messaging across its apps is up 50% in countries hit by the virus, but monetization is […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Data Dwindles Facebook will no longer share device-level data with its partners for mobile campaign measurement. The company quietly updated the terms of its advanced mobile measurement program in January, which previously allowed advertisers to view and share raw data associated with unique […]
Ascential, the company that owns the Cannes Lions festival and MediaLink, just bought a slice of the ad tech ecosystem with a 35% stake in marketing analytics company Jumpshot. The investment, worth $60.8 million, values Jumpshot at nearly $173 million. What does the parent company of ad land’s favorite international get together want with a […]
It’s a transformational time for Cannes Lions. After industry leaders this year criticized the festival for becoming too bloated, the company announced a set of changes last month to streamline the event and bring the focus back to creativity. Last Friday, Chairman Terry Savage stepped down after leading the festival for more than three decades. […]
Ascential plc, which owns the Cannes Lions advertising festival, revealed Tuesdsay that it has agreed to acquire MediaLink. The acquisition price depends on MediaLink’s performance from 2017 through 2019, and is capped at $207 million, though the companies expect the final consideration will be closer to $121 million. Read the release. MediaLink’s unaudited revenue in […]
