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»ari lewine

The Big Story: Why TripleLift Went With Vista, And How It Will Crack CTV

This week, Vista Equity Partners said it would acquire a majority stake in TripleLift, reportedly investing $1.4 billion. The deal is expected to close in Q2. $1.4 billion is a big chunk of change – and a big story. In this episode, the AdExchanger team welcomes Ari Lewine, TripleLift cofounder and chief strategy officer, to... Continue reading »
by Ryan Joe // April 1st, 2021 //
»
The History Of Programmatic Native, With TripleLift’s Ari Lewine

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Back in 2013 TripleLift released technology meant to improve the ad experience of real-time bidding, which up until then had only been applied to trusty (some would say dusty) formats such as the 728x90 and the 250x250. “We... Continue reading »
by Zach Rodgers // November 2nd, 2020 //
»
Will RTB’s Promise Ever Be Fulfilled?

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ari Lewine, co-founder and chief strategy officer at TripleLift. RTB has revolutionized digital marketing. That said, it still has a number of well-known hurdles to overcome, most notably quality, fraud... Continue reading »
by AdExchanger // October 3rd, 2014 //
»
 

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