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»Arc

Another Global Brand Sunsets CMO Role; WaPo And Vox Compete On Ad Tech

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. No Mo’ CMO Silvia Lagnado, McDonald’s global CMO since 2015, will leave the company in October, Ad Age reports. McDonald’s plans to scrap the global CMO role in favor of two marketing SVPs: Bob Rupczynski will oversee marketing tech and Colin Mitchell will focus... Continue reading »
by AdExchanger // July 23rd, 2019 //
»
Washington Post Refresh Brings Home Page Load Times To One Second

The Washington Post’s revamped home page, unveiled Wednesday, purports to bring average desktop load time to less than one second – meaning better reader experiences and more ads viewed, since visitors won’t bounce. The fresh home page completes the Post’s sitewide reboot, which started in the middle of last year with its article pages. Content... Continue reading »
by Sarah Sluis // August 26th, 2015 //
»

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