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»Apple Music

Data Gimmicks Will Eat Us All; Apple Breezes Through The Ads Downturn

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Weird First Dates … I Mean Data Nothing beats the holidays for first-party data gimmicks, but summer is putting on a show. On Friday, Cheetos, a Pepsi brand, announced a giveaway for “fannie macs” – as in fanny packs for summer festivals that… Continue reading »
by AdExchanger // August 1st, 2022 //
»
Streaming Wars: Why Apple Kept Quiet About Advertising In The Lead-Up To Apple Music

The music streaming space got a bit more crowded on Tuesday with the launch of Apple Music, rivaling streaming services like Spotify, Pandora and Google Play. But as the war to win audiences escalates, questions about Apple’s model linger. After a three-month free trial, Apple Music will become a subscription-based platform for a monthly fee… Continue reading »
by Liz Rowley // June 30th, 2015 //
»
 

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