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»app publishers

It’s IPO Day For AppLovin, And CEO Adam Foroughi Explains Why First-Party Data Helped The Company Get There

AppLovin is hoping to get some lovin’ from a white hot public market that’s been rewarding technology stocks with massive valuations. The company announced its IPO on Thursday, offering 22.5 million shares at $80 a pop. Trading will begin on the Nasdaq under the ticker APP. (Update: Shares opened at $70, below the target, and... Continue reading »
by Allison Schiff // April 15th, 2021 //
»
Apple Scolds Ad Tech; Google Lifts Political Ad Ban

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Apple Strikes Back “Dramatic,” “outlandish” and “false” – that’s how Apple SVP Craig Federighi described claims being made by the ad tech industry about Apple’s forthcoming IDFA changes in iOS 14. During a recorded speech at the European Data Protection & Privacy Conference on Tuesday,... Continue reading »
by AdExchanger // December 10th, 2020 //
»
 

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