Cleaning The Supply Chain, Slowly; Shopify Gets Into Ads, Also Slowly
Cleaning the programmatic supply chain is slow going. Plus, Shopify’s ecommerce ad product will soon be available to all Shopify merchants.
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Andrius Baranauskas
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How AS Beauty Keeps Hitting Its CAC Targets Even During The Holidays
AS Beauty has been using the enterprise version of Shopify Shop Campaigns to acquire new customers and only pay for those that convert. Shop Campaigns went GA for all merchants on Wednesday.