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»ANA Masters

How AB InBev, Target And Bank Of America Use Customer Data To Inform Messaging

The use of data in creative messaging has been talked about for years. But marketers are finally acting. At the ANA Masters conference in Orlando, Florida, last week, they showed how they create relevant messages and drive growth by using customer data. Marketers want data analysis to be “always-on,” instead of through formal market research... Continue reading »

by Sarah Sluis // October 8th, 2019 //
»
 

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