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»Amazon Advertising Platform

Amazon’s Profit Takes A Hit Due To Investments, Including Its Ad Platform

Amazon earned $63.9 billion across its retail, cloud computing, subscription and ad sales businesses in Q2 2019, a 20% increase from the same period last year, the company reported on Thursday. Those are eye-popping totals, but the ecommerce giant’s profitability is actually down from the three previous quarters, bringing an end to a profit growth... Continue reading »
by James Hercher // July 25th, 2019 //
»
How Sizmek DCO Fits Into Amazon’s Ad Platform Play

When Amazon acquired Sizmek’s ad server and dynamic content optimization (DCO) businesses last week, most of the attention fell on the server. And rightly so, since the server is the meat and potatoes of the deal. But don’t sleep on the DCO solution as a potentially valuable asset for the Amazon Advertising Platform (AAP). After... Continue reading »
by James Hercher // June 5th, 2019 //
»
Amazon To Acquire Sizmek Ad Server And DCO Business

Updated at 11:50 EDT Amazon announced on Friday that it will buy Sizmek's ad server business and dynamic content optimization (DCO) solution, following a two-month sales review since Sizmek declared bankruptcy in March. The deal would give Amazon the second-largest ad server footprint, trailing Google, and has important implications for Amazon’s advertising ambitions and the... Continue reading »
by James Hercher // May 31st, 2019 //
»
The Booming Business For Amazon-Only Ad Partners

As marketers spend more with Amazon, they’re spawning a cottage industry of Amazon-focused ad tech vendors and service partners. Brands need specialists to guide them across Amazon’s sprawling marketing empire – a brand may deal separately with Amazon Advertising Platform (AAP), Amazon’s Alexa voice group, Amazon Fresh groceries, Twitch and the company’s packaging and shipment... Continue reading »
by James Hercher // February 11th, 2019 //
»
Amazon Hopes To Free Up More Ad Inventory – Just Not On Prime

Amazon’s “Other” category, its miscellaneous revenue segment that consists primarily of advertising, made $3.4 billion in Q4 2018, almost doubling from Q4 2017. The “Other” category also grew by about $900 million from the prior quarter, for the first time outpacing the growth of Amazon Web Services, the cloud infrastructure business, which added $700 million,... Continue reading »
by James Hercher // January 31st, 2019 //
»
Amazon Tests Search-Based Retargeting, The First Time Its Search Data Leaves Its Walls

Amazon is testing a program that lets advertisers use search queries to retarget across the web, according to agency executives briefed about the pilot program. This capability is only available through Amazon’s DSP and it is the first time that Amazon search data is being used off of Amazon’s owned and operated platform. While Amazon... Continue reading »
by James Hercher // October 29th, 2018 //
»
Advertising Helps Push Amazon’s Profit To $2.5 Billion

Amazon’s ad business continued to throttle up in the second quarter. The ecommerce giant’s “other” revenue category, where it houses advertising sales and services such as marketing measurement, cleared almost $2.2 billion, more than double the $945 million earned during the same period last year, according to the company’s earnings report, released Thursday. Amazon’s gross... Continue reading »
by James Hercher // July 26th, 2018 //
»
The Complete Guide To Amazon's Ad Business

Amazon has become part of virtually every media plan and it’s only going to continue to grow. Yet, Amazon’s advertising business remains an enigma. Even its closest partners aren’t exposed to the inner workings of its ad stack. It’s also not clear how much spend flows through Amazon’s ad platform, though the investment bank BMO... Continue reading »
by Kelly Liyakasa // February 6th, 2018 //
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Shifts Come To Oath’s Top Ad Tech Brass

Oath is switching things up within its ad and platform executive ranks. The company has named Tim Mahlman president of advertising and publisher strategy, Oath revealed Tuesday. Mahlman replaced Bob Lord as president of AOL’s platform business in June 2016 and has manned AOL’s publisher and ad platform strategy since. Rohit Chandra becomes head of... Continue reading »
by Kelly Liyakasa // November 14th, 2017 //
»
BMO Capital Markets: Amazon's 2017 Ad Revenue Could Top $3.5B

Amazon's ad revenue may be way higher than previously thought. Like, three and a half times higher. According to new analysis from Dan Salmon, managing director for media and Internet equity research at BMO Capital Markets, the company could generate $3.5 billion in ad revenue in 2017. And he expects that figure to grow 63%... Continue reading »
by Kelly Liyakasa // April 28th, 2017 //
»
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