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»alimama

Here’s What Alibaba Plans To Do With Its AdChina Acquisition

When it comes to customer data, Alimama claims to have the mother lode. “Our data is bigger than Facebook plus Google plus eBay plus Amazon,” said Joanna Wang, CMO of Alimama, the marketing services and data arm of Chinese ecommerce giant Alibaba. Beyond the bravado, Wang is referring to Alimama’s potent combination of identity data... Continue reading »
by Allison Schiff // August 25th, 2015 //
»
Open Sez Me: Advertising Exchanges in Asia

According to a statement by Alibaba Group Chairman, Jack Ma, brandrepublic reported late last week that the Alibiba Group is combining Alimama and Taobao.com increase the opportunity for advertisers and publishers. Alimama is the online advertising exchange under Alibaba and Taobao.com is an e-commerce site according to the article. We cannot confirm any of this... Continue reading »
by AdExchanger // September 8th, 2008 //
»

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