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»AlephD

AOL Debuts A Publisher Platform, Acquires French RTB Shop AlephD

AOL rolled a slew of sell-side tools into a unified publisher platform called ONE by AOL: Publishers, which launched Monday, and revealed its intent to acquire French yield management startup AlephD. It didn’t take long for AOL to make good on an earlier declaration by then-President Bob Lord in late October that AOL would remain... Continue reading »
by Kelly Liyakasa // January 25th, 2016 //
»
French RTB Provider AlephD Counts On AppNexus To Help With Expansion

Over the past few months, French real-time bidding (RTB) services provider AlephD has expanded work with AppNexus with particular focus on French publishers. Maxime Agostini, AlephD's CEO, said that despite greater adoption of programmatic methods by advertisers there aren’t many services aimed at the sell side. Although AlephD is already integrated with AppNexus, Agostini said... Continue reading »
by David Kaplan // December 19th, 2013 //
»
 

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