Brands Can Now Deploy Their Own Agents Inside Publisher Chatbots
Dappier’s new ad format allows advertisers to insert a custom brand agent into AI chat sessions on publisher sites.
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AI shopping assistants
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OPINION: Data-Driven ThinkingWhen The Last Click Disappears: How AI Shopping Breaks Attribution And Rejuvenates Brand-Building
AI shopping agents are breaking the traditional attribution loop. Marketers must ensure that AI is aware of their brand and track how that awareness influences ecommerce outcomes.
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Robbing Retail To Pay AI; Word From The Council
Walmart’s AI shopping deal with ChatGPT might ding its retail media biz; the MRC shares updates on which platforms won and lost accreditation; and kids’ sports streaming is becoming a real media channel.