The Boring Infrastructure That Could Make Agentic AI Happen For Ad Tech
AI agents are moving fast, but MadConnect says ad tech’s slow, messy plumbing still needs an overhaul before agentic marketing can really work.
AI agents are moving fast, but MadConnect says ad tech’s slow, messy plumbing still needs an overhaul before agentic marketing can really work.
In a Q&A with Anthony Katsur, CEO of IAB Tech Lab, we examine where publishers can find real impact in 2026 amid growing pressure to deliver revenue now.