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Agentic Workflows

AI

The Boring Infrastructure That Could Make Agentic AI Happen For Ad Tech

BY Allison Schiff// March 10th, 2026

AI agents are moving fast, but MadConnect says ad tech’s slow, messy plumbing still needs an overhaul before agentic marketing can really work.
Publishers

The IAB Tech Lab Publisher Protocol for 2026: A Q&A With Anthony Katsur

BY Lynne d Johnson// February 10th, 2026

In a Q&A with Anthony Katsur, CEO of IAB Tech Lab, we examine where publishers can find real impact in 2026 amid growing pressure to deliver revenue now.