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»Advertising Research Federation

The Sky Is Not Falling

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Scott McDonald Ph.D, President and CEO at the Advertising Research Foundation.   For more than a year, close industry observers have endured an unending stream of angst about digital marketing disruption… Continue reading »
by AdExchanger Guest Columnist // July 6th, 2021 //
»
 

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