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»advertising marketing

Real-Time Bidding Coming To AdECN Exchange This Fall Says Microsoft's Nahum

Jed Nahum is Director of Business Integration for AdECN and led Microsoft's acquisition of AdECN. AdExchanger.com: Can you provide insight on current momentum and scale at AdECN? And, how is the Federated platform performing? What's next? JN: Our federated platform is a real-time bidded exchange that allows massively scaled ad networks, ad brokers, and publisher... Continue reading »
by AdExchanger // July 13th, 2009 //
»

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