Why Platforms Are Cutting Out Clipping; The Scourge Of Search Ad ‘Maxxing’
Clipping can be lucrative, but can – and should – it last?; AI Max raises the stakes for advertisers; and the ANA introduces a new fee to fund Aquila.
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The OpenAI Pixel Has Landed; Amazon’s Credit Card Ban Triggers An Ad Boycott
OpenAI has its own tracking pixel; Amazon sellers are boycotting the platform; and DirecTV hops on the CAPI bandwagon.
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I Asked ChatGPT Where My Ads Were – But It Was Wrong, OpenAI Said
It’s official: ChatGPT has launched ads and the test will expand in the coming weeks. But don’t ask the LLM for details, unless you’re looking for misinformation.
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What’s Next For ChatGPT Ads: The Facts And The Theories
Advertisers are still figuring out what value ChatGPT’s ads may offer. Are LLMs the next frontier for search, or a new channel entirely?