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Adrian Mitchell

  • Brands Blur The Lines Between Ads And Shows; WaPo’s Arc And Science

    Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. From Ad Pod To Episode Advertisers are increasingly participating at the ground level of TV shows or even producing their own content. On streaming services, the tactic gives marketers a way onto streaming services that don’t run ads or have a much lighter ad […]

  • Nielsen ONE Depends On Nielsen’s Four Screens; Why Retail Media Will Not Be Stopped

    Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Through The Tube Nielsen has another horse in the measurement race, and this one’s name is Good Ol’ YouTube. Nielsen’s new Four-Screen Ad Deduplication product allows media buyers to compare their reach on YouTube across desktop, mobile, CTV and their linear audiences to reduce […]