Amazon provided the spark for a surge in retail and commerce-based advertising. That surge has now reached fever pitch as other online retailers, including Walmart, CVS and Target, launch ad platforms in pursuit of incremental advertising revenue. It’s working. Already advertisers are spending $5 billion annually on non-Amazon retail media platforms, according to Forrester Research. […]
Advertisers and publishers are bracing for upheaval as two major identifiers commonly used for audience-based targeting are set to go away. But are marketers really prepared for the change? Putting aside the China affair, Apple’s IDFA restrictions could be phased in as soon as this week, while third-party cookies in Chrome will be phased out […]
The dust is slowly starting to settle after Google’s announcement in early March that it won’t build new ways to track users or support email-based IDs once third-party cookies are phased out in Chrome. But the industry still has heaps of questions. Will publisher-provided identifiers (PPIDs) be used on YouTube? Will buyers and sellers be […]
Just because the world is at a standstill doesn’t mean you should be. This week from Monday to Thursday, AdExchanger’s Innovation Labs commences, a free digital conference where you can arm yourself with all the tools to make yourself indispensable. Click here to sign in or to register, if you haven’t done so yet. Each […]
