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Facebook’s Blow To Third-Party Data Makes First-Party Data Even More Crucial

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matt McGowan, president at Adestra. Facebook's move to shut down its Partner Categories program helps it look good in the court of public opinion, shores up some loose ends with... Continue reading »

by AdExchanger // April 17th, 2018 //

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Facebook News Feed Changes Will Challenge Publishers To Stay Relevant

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matt McGowan, president at Adestra. The publishing industry has long been in a state of flux, most recently with the transition from print to digital. Now, with Facebook changing its... Continue reading »

by AdExchanger // January 15th, 2018 //

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Email Marketing Platform Adestra Nabs Google Exec Matt McGowan As President

Matt McGowan, head of strategy for Google’s America’s ad agency business, has jumped to UK-based email automation platform Adestra, where he will serve as president, effective immediately. McGowan spent two and a half years at Google, where he supported sales to big brand and agency buyers. During his tenure, Google made major inroads into brand... Continue reading »

by Kelly Liyakasa // April 21st, 2016 //

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