The streaming wars are heating up, and Roku is on a tear. On Wednesday, Roku posted its best second quarter results since going public, with overall revenue up 59% year over year to $250.1 million, and 1.4 million new subscribers since last quarter. Active accounts now stand at 30.5 million. Average revenue per user was […]
You are what you watch. On Tuesday, smart TV data company TVadSync, which uses visual automatic content recognition (ACR) technology to track viewing behavior, released a planning and analytics tool that creates clusters of viewers based on the TV and video content they consume. “If you move beyond demographics and genre, you can make people’s […]
Hulu viewers will soon start seeing ads when they hit pause on a show. Coca-Cola and Charmin are on tap to test the so-called pause ads, which allow advertisers to run static display ads on screen when viewers take a break. The ads, in development for most of 2018, will roll out with beta advertisers […]
Video delivered over the internet to a smart television or connected TV could have a brand safety problem. We’re talking specifically about user-generated digital video streaming to a big screen and the niche OTT channels and streaming services that seem be springing up on a near-weekly basis. That type of video shouldn’t be confused with […]
The music streaming space got a bit more crowded on Tuesday with the launch of Apple Music, rivaling streaming services like Spotify, Pandora and Google Play. But as the war to win audiences escalates, questions about Apple’s model linger. After a three-month free trial, Apple Music will become a subscription-based platform for a monthly fee […]
