Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Media Contacts Picks Tribal Fusion Tribal Fusion is taking their relationship with Media Contacts, “the global interactive media network of Havas Digital, the interactive division of Havas Media” to another strategic level and will be supplying the agency with nearly every service an agency […]
Helene Monat is President, AdSafe Media, an advertising technology company. AdExchanger.com: What challenge does AdSafe Media solve for marketers? HM: AdSafe Media was founded with the goal of helping brands implement safe and successful digital advertising strategies. While many brands and agencies have adopted best practices for advertising on the Internet, the complexities of the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. First Half Online Ad Spend Down Ad Age’s Nat Ives looks at the wreck that has been in world of media in the first half of 2009 in comparison to 2008 according to a study by Nielsen. The online good news was cable spend […]
In today’s Wall Street Journal, Siobhan Gorman’s “How Team of Geeks Cracked Spy Trade” details the development of spy info company, Palantir Technologies from Palo Alto, California. The young, successful, outlier of a company has burst through the pack to provide leading edge solutions to the U.S. intelligence world. Hmm.. this sounds familiar. According to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. VivaKi Rebrands Exchange in India Publicis’ David Kenny continues his globetrotting and tells Kapil Ohri of “afaqs!” in India that “India Media Exchange (IMX) — the consolidated media buying arm of Starcom MediaVest Group, Zenith Optimedia and Solutions Digitas – will be renamed as […]
Dina Kaplan is co-founder of blip.tv, an online video broadcasting company. AdExchanger.com: What does the future of online video content look like in your estimation? I think we’ll see a proliferation of three types of content online. First, we’ll continue to have network shows available on the Web and also original Web content produced by […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Displaying In Social Media Peter Kafka of All Things D looks at display advertising CPMs in social media thanks to Comscore Media Metrix. Kafka notes that MySpace and Facebook “accounted for 17.4 percent of the display ads in the U.S” in July according to […]
Michael Brunick is VP, Media Technology Director at Mediabrands Worldwide, a media buying and planning unit of Interpublic Group. AdExchanger.com: In your opinion, what is driving creation of agency buying platform strategies? MB: Agencies have more control and insight into how media dollars are spent for their clients. They also have access to more sensitive […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. ad:tech Chicago Cranks Up In Chicago, today and tomorrow, ad:tech Chicago takes place at historic Navy Pier. A jam-packed agenda includes opening keynote speaker Rishad Tobaccowala, CEO of Denuo and Chief Innovation Officer at Publicis Groupe Media as well as many other representatives from […]
Mark Redgrave is Founder & CEO of OpenAmplify, an online advertising technology company. AdExchanger.com: How did your experience at an agency (HHCL Group in London) prepare you for running OpenAmplify? MR: I was lucky to work under some really brilliant client services and creative teams on some of the world’s most important brands. I learned […]
Eyal Goldwerger, CEO of TargetSpot, an Internet radio advertising network. AdExchanger.com: What momentum has TargetSpot seen in 2009 for itself as well as its clients? 2009 is going to be a year of accelerating growth at TargetSpot, driven by rising advertiser demand. This is a result of both an increase in our advertisers’ budgets, as […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. We Have A Winner The advertising industry may have finally found an able spokesperson in the human form of Berin Szoka, Senior Fellow and Director, Center for Internet Freedom at The Progress & Freedom Foundation. (The title alone is impressive!) Szoka, in an interview […]
George John is CEO of Rocket Fuel, Inc., an online advertising network. AdExchanger.com: How do you see the role of the ad network evolving over the next 12-24 months? Will ad network arbitrage disappear? It has been hyped that the ad network marketplace is overly crowded with more than 400 players. But when you take […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Lookery Closes Its Doors No more Lookery. CEO Scott Rafer announced from the Lookery blog that the Company is winding down operations. Rafer offers a post mortem of regrets and/or mis-steps that he believes, if avoided, could have led to a different conclusion such […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Jarvis Coffin Coming Soon To The OPA Burst Media CEO, Jarvis Coffin (AdExchanger.com Q&A), is ready to prove wrong the recent, link-baiting-extraordinaire study funded by the Online Publishers Association (OPA). Coffin says he may begin calling on his fellow OPA “dues-payers” such as 24/7 […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Betting on Display Forbes magazine writer Quentin Hardy speaks with Yahoo! CEO Carol Bartz about the recent Microsoft search deal as well as the Sunnyvale-based company’s new plans to concentrate on display advertising. Read the whole story. U.S. Gov’t Reviews Yahoo!/Microsoft Deal Kim Hart […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Vertical State of the Display Ad Market In a piece by MediaWeek’s Mike Shields, Adify is reporting that display ad prices are rebounding and names categories such as Real Estate ($6.49 CPMs in Q2, was half that in Q4 2008) and Sports ($7.09 […]
Russell Glass is CEO of Bizo, a business-to-business ad network. AdExchanger.com: Judging from your June release, Bizo business appears to have momentum. Has B2B been slowed in the recession or never stopped? What are you expecting from the economy in the next 12 months? B2B has been hurt by the recession, but it has kept […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Traditional Media Revolts It appears traditional media companies are tired of their Nielsen main course and have decided to try something else from the menu. Bill Carter and Stuart Elliott of The New York Times cover a recent diabolical plot by the heads of […]
Victor Wong is CEO of PaperG, an online advertising provider. AdExchanger.com: PaperG is getting a lot of traction in the online news vertical. Why? VW: Flyerboard is based on one of the most popular methods of exchanging local news — the community bulletin board. It isn’t surprising to the PaperG team that Flyerboard has been […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo! Bull Found Martin Peers of The Wall Street Journal discusses the recent benefits of the Microsoft search deal to Yahoo! and suggests that it may be in a good position to capitalize on display. Peers says that “although Yahoo is taking the risky […]
Doug Knopper is Co-Founder and Co-CEO of FreeWheel, an online video advertising technology company. AdExchanger.com: What are some of the key learnings that you’re bringing forward from your experience as DoubleClick’s GM? DK: There are two key parallels that come through. One is the critical importance of building a strong team, which has been one […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Razorfish CEO On Acquisition CEO Bob Lord of Razorfish tells David Kaplan of PaidContent.org that he expects to fill a clear niche within VivaKi and believes that collaboration between Razorfish, Starcom MediaVest Group and ZenithOptimedia is logical. But, he expects to maintain a wall […]
Omar Tawakol is CEO of BlueKai, an online data exchange. AdExchanger.com: Regarding your new BlueKai Certification Program, ad networks and buying platforms must be excited – you’re performing lead gen for them, are you not? What is BlueKai getting? OT: Yes, the new program is definitely designed to drive agency leads directly to our partners. […]
Aaron Bell is CEO of AdRoll, an online co-operative, advertising network. AdExchanger.com: What’s been happening at AdRoll lately? Recession effects? While we’ve dialed down some of our own costs (ahem – postponing the order for the office 72” plasma screen to showcase our world domination metrics), we’ve actually seen double-digit monthly growth despite the dour […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. $12.5 Million For MediaMath MediaMath announced today (Release here.) that it has rung the register and collected a cool $12.5 million to drive “continued expansion — with a focus on technology research and product development, executive and staff recruitment, tactical acquisitions, and geographic expansion.” […]
Andy Cocker and Martin Kelly are co-Founders and Managing Partners of UK-based, Infectious Media Ltd. AdExchanger.com: How does the UK advertising marketplace perceive exchanges today? What can be improved? IM: There’s still a lot of misinformation being peddled in the UK around Ad Exchanges. Some of this comes from Networks who probably feel that exchanges […]
Mike Lewis is President and Co-Founder of Ad-Juster, an ad server discrepancy management company. As you have said in your release, Ad-Juster looks to solve “two of the digital ad industries major pain points: 3rd party reporting and discrepancy identification.” Can you share momentum you have seen with Ad-Juster’s product in 2009? And, who needs […]
Demand-side platforms are becoming the rage. Whether you’re creating an agency platform strategy or offering white-label solutions for all ad buyers including ad networks, agencies or directs. So, what’s driving the media buying platform trend and when will Nintendo release its console version? I’ll leave the Nintendo version alone for now (Imagine “Dance Dance Revolution” […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Digital GRPs for Brand Marketers Comscore and Microsoft announced today that they are “develop[ing] a digital media planning solution, named the Reach and Frequency Planner (RF Planner), which will allow brand advertisers to predict reach, frequency and audience composition at the ad placement level.” […]
