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Pubs, Ad Tech Firms Batten Hatches As Chrome Ad Blocking Deadline Nears

Google will turn on its built-in Chrome ad blocker on Feb. 15, meaning ad tech companies must hustle to get their products in compliance as publishers fear lost revenue. Beginning that day, Chrome will begin auto-blocking ad formats that obstruct access to content. Chrome has more than 62% of the mobile browser market share and... Continue reading »
by Allison Schiff // February 7th, 2018 //
»
A Banner Year For Innovative Mobile And Digital Ad Units

The banner ad was born in 1994 – and some people would be more than happy to see “2014” as the date of death on its tombstone. “Since the banner is digital advertising’s legacy, it’s what most people defer to when considering creative, ad serving and measurement,” said Jeremy Sadwith, VP of engineering at mobile ad... Continue reading »
by Allison Schiff // January 5th, 2015 //
»
Yieldmo: ‘We’re A Content Ad Company. It’s A New Animal’

It’s clear what makes a bad mobile ad – desktop banners scrunched down to smartphone size or disruptive interstitials with tiny, seemingly invisible Xs. That’s the kind of thing mobile ad startup Yieldmo is on a mission to eradicate. “We’re sitting at the intersection of ad-tech and design,” said [x+1] and Rocket Fuel vet Eric... Continue reading »
by Allison Schiff // December 12th, 2014 //
»
CarsDirect.com Publisher Internet Brands Shakes Up Ad Formats

Digital publisher Internet Brands has seen a revenue uptick from a new ad unit implemented across some of its sites. Since launching the so-called InFold format from ad tech provider Infolinks across its auto community and travel and leisure verticals, revenue in those verticals grew 2.5 times across Web and mobile, with CPMs increasing by more than 180%.... Continue reading »
by Beth Goodbaum // May 7th, 2014 //
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