It’s time to gather up the most recent Q&As and send them out into the wild! Get insights and info from members of the digital ad ecosystem including publishers, advertisers, agencies, ad tech and data companies. AdExchanger.com presents Volume II of its Q&A report, a 271-page publication consisting of all the Q&A interviews on the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AdReady Raises $5.3 Million According to a regulatory filing, online display advertising technology company, AdReady, has raised $5.3 million. Read a bit more on Northwest Innovation. The filing is here. Turning The AOL Ship Mediaweek’s Mike Shields reviews industry sentiment on AOL in light […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Asia And Platform Buying David Tiltman of Media.Asia looks at ad exchanges and platform-based buying of digital media in Asia and its growing momentum, or lack there of. Adam Hemming, GM at Zed Digital, tells Media.Asia, “I think the next six months will see […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Microsoft Reports Q1 Earnings The Wall Street Journal’s Nick Wingfield reports that Microsoft’s “revenue from its cash cow Windows division rose 28% from a year earlier to $4.42 billion.” (Read about it.) The company was easily profitable (<- understatement) in Q1 2010 earning over […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. MediaMath Acquires Adroit Interactive Adroit Interactive – with multi-variate creative technology, an impressive client list and smart people – has been acquired by demand-side platform, MediaMath. Read more on ClickZ. Birds Of Feather Featured The Wall Street Journal’s Emily Steel looks at “birds of […]
Continuing our look at “Transparency and Exchanges” (see post), Yahoo! Right Media‘s Senior Director of Professional Services, Megan Pagliuca, discussed her company’s view in answer to the following question: Regarding the recent dust-up between an ad network and several publishers as highlighted in Mediaweek, is more transparency needed from exchanges, for example? Or should this […]
Doug Burke is General Manager of FatTail, an online advertising technology company. AdExhchanger.com: How did FatTail begin? DB: FatTail formed in 2001 to apply the tools and technologies of financial trading systems to the data rich world of online advertising. The founding team, which continues to lead the market’s innovations, had extensive experience in advanced […]
XA.net (formerly CPM Advisors) announced the results of a recent campaign results using eXelate data and XA.net’s platform, CPMatic.com. According to to the release, “A computer retailer accessing eXelate data on CPMatic.com using multi-day variable frequency caps saw a 92% ROI lift on the targeted campaign vs. a single-frequency-cap no-data control on the same site […]
Jeff Wood is CEO of aiMatch, a publisher selling solution for direct and unsold inventory. AdExchanger.com: Looking back at your aQuantive/Accipiter experiences, what key learnings will you bring forward to aiMatch? JW: First, our greatest achievements in our past experience(s) came from being laser-focused on providing value to our customers. We have to continue to […]
Ben Kartzman is CEO of Spongecell, an advertising technology company. AdExchanger.com: You have pivoted the company on occasion to find new opportunity. Can you talk about what you learned with each pivot and how it informs what you’re doing today? BK: At Spongecell we have a culture of being agile and iterative – whether it’s […]
AudienceScience announced that media companies Hearst, Discovery, Scripps, and BBC Worldwide among others are using its publisher platform. Hearst notes that it is using the platform in order to enable audience segmentation for direct sales. Read the release. AudienceScience CEO Jeff Hirsch discussed the publisher platform, its features and positioning for the client. Please discuss […]
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Scott Portugal, CRO at TRAFFIQ. Local, hyper-local, super-mega-hyper-local….it’s the new black. 2010 and 2011 are shaping up to be the turning point of local advertisers buying into display […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Levy Discusses Publicis Checkbook At The Abu Dhabi Media Summit (location, location, location), Publicis CEO Maurice Levy reiterated his ad holding company’s position that it is open to buying digital media companies. Levy told the media – including BusinessWeek -, “We are in a […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Digital Revs Rising In WPP PaidContent’s Ingrid Lunden looks at WPP Group’s Q4 2009 and full-year earnings which were reported late last week. In addition to an uptick in overall revenue, WPP divulged, “New media sales accounted for 27 percent of the advertising and […]
“Data Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Mike Lewis, President and Co-Founder of Ad-Juster, an ad server discrepancy management company. Whether relaying target coordinates of hostile and friendly forces on a battlefield or passing […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AOL Predicts Display Rev Decrease In a 10-K filing today with the Securites Exchange Commission, AOL revealed that its expecting its display ad revenue to be down from a year ago in Q1. According to Barron’s Eric Savitz, the company blamed the decrease on […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. IAB ALM Notes: Data Access Through RTB In the final panel discussion of the three-day, Interactive Advertising Bureau Annual Leadership Summit, Yahoo!’s Ramsey McGrory identified what he said was one of the key challenges currently emerging around data ownership: the advent of real-time bidding […]
“The Global Address” is a column written by members of the digital media community with an international perspective on the digital space. Paul Turner is Director of International Business Development at Invite Media, a demand-side platform. They say a week is a long time in politics – well it appears that the same could also […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Adap.tv Gets Video Ad Exchange Clients Ad Age’s Michael Learmonth covers the news that Adap.tv has signed Gannett, Omnicom and Publicis among others to its ad exchange. Trying to temper concerns about lower CPMs, Adap.tv’s CEO Amir Ashkenazi says that in comparison to display […]
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Scott Portugal, CRO at TRAFFIQ. Audience targeting has come a long way, baby. In the last 5 years, we’ve evolved from simple intra-site and intra-network retargeting to advanced, […]
A new, (somewhat) weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
“Networking” is a new column focused on the evolving roles of networks in online advertising. Today’s column is written by Richard Frankel, President, of Rocket Fuel, Inc. He says there’s no doubt about it It was the myth of fingerprints I’ve seen them all and man They’re all the same – Paul Simon, Graceland One […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. VideoEgg On Profitability First Bizo, now VideoEgg is promoting their 2009 revenues as the video ad network says that it has seen a doubling of revs in the past year to $25 million in annual revenue for 2009 – plus “7 consecutive months of […]
“Data Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Pascal Bensoussan, VP of Products at Aggregate Knowledge, a buy-side optimization platform. Over the last two years, ad exchanges have brought an unprecedented level of targeting and […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. IPO For FriendFinder PaidContent’s Rafat Ali says that the update s-1 registration statement indicates that FriendFinder Networks has cut its original IPO plans in half and will now seek “only” $220 million. The original raise of $460 million was going to be used to […]
Invite Media announced today that it has formally opened a London office led by former Right Media employee (they’re everywhere!), Paul Turner, as it looks to expand in the UK and Europe. Read the release. AdExchanger.com caught up with Invite Media COO Nat Turner about the announcement and its implications. AdExchanger.com: What factors went into choosing […]
What’s 369 pages long and contains everything you need to know about the evolving world of digital media optimization? That’s right! It’s the AdExchanger.com 2009 Year-End Report containing every Q&A from 2009. You have two flavors of downloads from which to choose. You can: Download All Q&As (PDF, 5.0 MB) Or, download your favorite parts: […]
Patrick Keane is CEO of Associated Content, an online publishing platform. AdExchanger.com: Given AOL’s recent positioning in the content creation space, where does Associated Content fit? And, is it odd having Tim Armstrong as an advisor and competitor? PK: Tim remains an investor and friend of the company. I cannot comment about Tim or AOL’s […]
“Data Driven Thinking” is a column written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rob Leathern, CEO of CPM Advisors, an online advertising optimization company. In late 2009, the story of Real-time bidding (RTB) in the display ad space appears to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Outside.In VC Pockets Neighborhood news/blog aggregator Outside.In announced that it rang the register with a $7 million round of financing with investors that include CNN, Union Square Ventures and Betaworks . As newspapers struggle to find a solution to drive revenue, local news solutions […]
