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»Activision Blizzard Media

Activision Blizzard Media: Monetization Isn’t At Odds With The In-Game Experience

Engagement with games is up during the pandemic, but it’s not only because people are looking for a way to kill time. Gaming can be a therapeutic exercise, said Brian Ames, president of Activision Blizzard Media, the advertising and marketing division within gaming juggernaut Activision Blizzard, which owns Call of Duty, World of Warcraft and... Continue reading »
by Allison Schiff // May 13th, 2020 //
»
It’s Context, Not Length, That Determines The Success Of Mobile Video

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Jonathan Stringfield, vice president and global head of business marketing, measurement and insights at Activision Blizzard Media. Video advertising on mobile – a reasonably recent phenomenon – has increasingly spurred conversations about optimizations and... Continue reading »
by AdExchanger // February 3rd, 2020 //
»
 

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