• PROGRAMMATIC I/O //
  • AdExchanger Awards //
  • Industry Preview //
  • About Us //
  • Contact Us

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
  • Resources
    • Resources
    • Newsletters
  • Events
    • PROGRAMMATIC I/O NY 2019
    • Industry Preview 2020
    • PROGRAMMATIC I/O SF 2020
    • AdExchanger Awards
    • All Events
  • Podcast
    • AdExchanger Talks
    • The Big Story
  • Careers
  • Search
Connect

»Abakus

How GDPR Drives SAP’s Acquisition Strategy

SAP acquired Gigya for $350 million in September for its consumer identity management solution. The deal, which just closed, will help SAP extend its cross-platform identifier – the SAP Hybris Profile – to new channels like over-the-top TV and social. It also gives SAP more clout to help companies manage their opt-ins amid looming privacy... Continue reading »
by Kelly Liyakasa // November 6th, 2017 //
»
SAP Buys Attribution Software Company Abakus

Another independent attribution solution is off the market. SAP said Wednesday that it had purchased Abakus, a move that puts it further into the paid media arena. Terms were not disclosed. Abakus’ attribution system is unique since it applies game theory to forecast scenarios that influence media buying and optimization. It also uses split-funnel attribution... Continue reading »
by Ryan Joe // December 14th, 2016 //
»
For Attribution Firms, Mobile Needs To Get Moving

The executives in this story will appear at AdExchanger's Omni.Digital conference on Sept. 10, an event designed to educate marketers on advanced solutions for building seamless cross-channel brand experiences. It’s still unclear how effective mobile advertising can be, despite its explosive growth. For instance, mobile passed desktop in terms of user content consumption in early 2014, but still... Continue reading »
by James Hercher // August 12th, 2015 //
»
Marketers Are Reluctantly Falling Back In Love With The Telephone

Some members of the advertising and marketing community are seeing a renewed interest in one of the oldest, least-loved marketing channels: the phone call. Customer call centers and direct phone sales are parts of a consumer funnel that many brands still try to avoid, according to Peter Christothoulou, CEO of Marchex, which provides software for... Continue reading »
by James Hercher // August 6th, 2015 //
»

Get AdExchanger Newsletters

Sign Up
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Google Chrome Will Drop Third-Party Cookies In 2 Years
  • Google, You Finally Really Did It
  • 4 Ways The Death Of The Cookie In Chrome Could Affect Marketers
  • Publishers Sense Opportunity As Chrome Drops Third-Party Cookies
  • A World Without One-to-One Targeting
Ajax spinner
  • Privacy Policy //
  • Contact Us
© 2019 Access Intelligence, LLC - All Rights Reserved