Aaron Bell

Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Among early programmatic ad platforms, 10-year-old AdRoll is unique in the breadth of its customer base. With 35,000 mostly small-to-mid-sized companies in its roster, AdRoll claims to be the most widely adopted standalone performance-marketing platform. AdRoll is profitable, and it expects to surpass $300 […]

Retargeting specialist AdRoll began its life in 2007 as an ordinary ad network, looking to solve the problems of display advertising that still plague marketers and publishers. The company, which grew out of work with semantic advertising and a history of thinking deeply about artificial intelligence on the part of its founders, CEO Aaron Bell […]