It’s finally available online!
View the video – “A Few Good DSPs” – from last Monday’s presentation at the IAB Exchanges and Networks Marketplace by GCA Savvian’s Terence Kawaja..
And, see and hear Kawaja’s complete PPT presentation…
Viant reported its Q4 and full-year 2025 earnings on Wednesday evening and investors appeared pleased.
AI agents are moving fast, but MadConnect says ad tech’s slow, messy plumbing still needs an overhaul before agentic marketing can really work.
Your TL;DR on MCP, the open standard that lets AI models connect to tools, remember context and run workflows across platforms.
“We are focused on being where the world watches video,” said Tara Walpert Levy, YouTube’s VP, Americas at the Convergent TV conference in NYC on Thursday. “And to us that now is TV.”
Late last week, Netflix walked away from plans to acquire Warner Bros., clearing the way for Paramount Skydance to scoop up the whole company with its hostile takeover bid.
Sallie, the major issuer of US education loans, is getting into the retail media network business.
Viant reported its Q4 and full-year 2025 earnings on Wednesday evening and investors appeared pleased.
The advertising industry is full of noise about AI making buy-side and sell-side processes more efficient. That framing is convenient, but it misses a broader point, writes Snowflake’s Dennis Buchheim.
Netflix unveiled its own conversion API to help brands measure outcomes as CAPIs become increasingly popular in streaming advertising.
Mike Finnerty is leaving TransUnion to become Mutinex’s US president and lead the company’s expansion stateside.
Realtor.com is working with AI marketing startup BrandComms.AI to generate ad creative more quickly and across a wider array of channels.
