Publishers

Rogier van den Heuvel is VP, Worldwide Sales, of messaging service and Amsterdam-based, eBuddy. AdExchanger.com: What’s the startup culture like in Europe – even Amsterdam, specifically?  Are there hotspots? (i.e. like Silicon Valley in California) Is creating interest with venture capital firms a challenge? There is a thriving start up culture in Europe including tech, […]

Click Forensics announced the “beta version of its display ad verification platform which it says “Protects Against Impression Inflation and Fraud.” Read the release. AdExchanger.com spoke to Click Forensics CEO Paul Pellman about the news. AdExchanger.com: Please define what you mean by “impression inflation.” How pervasive is this issue and how do fraudsters pull it […]

Yahoo! says that in AdExchanger.com’s news round-up earlier today, there was a clear misinterpretation of the comment by Yahoo! VP Ramsey McGrory at yesterday’s IAB meeting regarding concerns publishers should have about RTB. McGrory tells AdExchanger.com that his point “was that the lost bid data that comes when an auction is broadcast to bidders and […]

Hooked Media Group announced in a release that it has launched Yoo-Me, “a premium gaming technology platform” that it hopes will create a compelling, publisher monetization solution given the influence of social media today. Prita Uppal, CEO of Hooked Media Group, discussed the announcement with AdExchanger.com. AdExchanger.com: What is broken with the publishing model which […]

Demand-side platform CPM Advisors announced that it would be leveraging the technology infrastructure of publisher optimizer, Mediageeks.  Read the release. AdExchanger.com discussed the announcement with CPM Advisors CEO Rob Leathern and MediaGeeks GM Jacob LeWinter. AdExchanger.com: It’s interesting that a demand-side tech company is partnering with a publisher-side technology company – and beyond just buying […]

Aiming to solve the needs of the supply-side, and cutting the existing yield optimizers out of the game, Google says that it has “re-written DFP” (Susan Wojcicki’s words at this week’s IAB event) and believes it is offering more reasons than ever to park large publisher inventory with… warning acronym change… was: DART For Publishers… […]

Today, PubMatic announced that it is offering a next rev in its publisher-side yield optimization platform which notably includes “guaranteed inventory yield management” and possibly puts it into competition with Yieldex, which has been working the direct sales optimization side for publishers for a while now. See the release. AdExchanger.com spoke to PubMatic’s CEO Rajeev […]

AdExchanger.com discussed TagMan‘s new funding announcement (See release.) and recent momentum with Jonathan Baron, co-founder and general manager of Tagman. AdExchanger.com: What attributes did you look for in a funding partner?  How have you found the funding climate? JB: We sought partners that had an understanding of the online ad marketplace such that they could […]

The Rubicon Project released it’s Online Advertising Market Report for Q4 2009 and said that CPMs were showing considerable strength as “CPMs across the Rubicon 20 Index have risen by an average of 34 percent vs. Q3 2009.” Read the release. And, download the report here (sign-up required). Rubicon Project VP of Marketing, Kara Weber, […]

Pubmatic has released its latest Ad Price Index focusing on “premium publishers.” According to the report, CPM pricing has been moving up. Read the release. And, download the report (PDF). AdExchanger.com spoke to PubMatic’s CEO Rajeev Goel about the report. AdExchanger.com: In your estimation, what’s the biggest “a ha!” in the report? RG: The most […]