Rubicon Project CEO Frank Addante told investors on Tuesday that the company was slow to recognize the importance of header bidding to its publisher customers. As a result, desktop managed revenue declined 2% in Q2. That unexpected drop led Rubicon to lower its revenue guidance for the year. Rubicon’s FastLane header bidding product did not enter the […]
Many in the US digital media industry have cherished hope of a day in court against ad blockers. It’s a movement that began with a series of IAB summits last summer and which today is slipping along the spectrum from possibility to fantasy. A year ago, the most likely legal route focused on copyright infringement. […]
Malicious bots are getting more sophisticated and bot blocking companies are raising more cash – the arms race is in full swing. One such company, Distil Networks, announced $21 million in Series C funding on Tuesday as part of its bid to keep combating what CEO Rami Essaid called “a growing problem.” The round, led by […]
Behind every piece of PopSugar viral content, there’s data. The lifestyle pub’s recipe and video for Fruity Pebbles No-Bake Cheesecake has attracted 9.4 million video views and 238,000 shares on Facebook since it went live in June. Landing on the winning recipe required sifting through audience insights and constant tweaking so it would resonate with […]
Many teens on Kik love J-14’s celebrity-focused trivia games, returning every week to take its interactive, emoji-filled quizzes with questions like, “Which family member does Justin Bieber have a rocky relationship with?” This has pushed J-14 Celeb Quizzes to first place for weekly active users in Kik’s bot shop, which launched this spring. The shop […]
NBCUniversal finished its upfront negotiations on a high note, citing CPM increases of 12.5% for prime-time slots and even higher percentages for some networks – 13% on USA, for example. Comparatively speaking, NBC aimed for 7% to 8% CPM increases in 2015, but settled in at about 5%, which speaks to the strength of this […]
The Canadian Broadcasting Corporation (CBC) turned on video header bidding with Index Exchange. The broadcaster and publisher requested that Index Exchange develop the feature because it wanted “to make more data-rich inventory available to [private exchange buyers],” said Jeff MacPherson, director of monetization platforms and services at CBC. The move will also boost yield for […]
To get millennials talking about their money issues, the well-financed fintech company SoFi sponsored this week’s launch of Mic’s MoneyMic section. “It’s the last big taboo,” said Meg Ciarallo, SoFi’s VP of brand marketing. “Trojan made it OK to talk about sex, Tampax made it OK to talk about periods. But people are uncomfortable talking […]
When building a content-commerce brand, content comes first. More readers will lead to more shoppers, according to home decor brand Domino. The company has appointed Nathan Coyle, an EVP at Refinery29, as its CEO to supercharge Domino’s online audience growth. “The belief amongst the board was that among our three channels – the print publication, […]
Hearst doesn’t view itself a media company, but rather as a technology company. “We have been making a concerted effort to transform from a media company that used great technology to a technology company,” said Allen Duan, Hearst’s head of corporate technology. Hearst’s technology team builds tech for a world where content is distributed on […]
Uber Advertising, in partnership with Adelaide and Kantar, launched a first-of-its-type custom attention metric score for its platform advertisers.
Alphabet reported on Wednesday that its total Q3 revenue was $102.3 billion, up 16% year over year, while net profit increased by a third to $35 billion.
Meta says “trust the machine” – but marketers are finding out that automated ad platforms, including Advantage+, don’t always know best.
Prebid’s future is up for grabs as the open-source project grows apart from the IAB Tech Lab, the industry’s self-appointed standards authority.
Last week, after nearly six years of development and delays, Google officially retired its Privacy Sandbox.
Which means it’s time for a memorial service.
AWS RTB Fabric offers ad tech platforms more streamlined integrations with ecosystem and infrastructure partners, allegedly lower latency compared to the public internet and discounts on data transfers.
