Home Privacy California AG’s Final CCPA Regs Are Finally Approved

California AG’s Final CCPA Regs Are Finally Approved

SHARE:
California Attorney General Xavier Becerra

Hallelujah, the attorney general’s implementation regulations for the California Consumer Privacy Act (CCPA) have been approved by the Office of Administrative Law (OAL).

I’ll let California AG Xavier Becerra tell you about the joyous news himself:

The approved regulations take effect immediately.

For anyone who needs some weekend reading, apparently there were additional revisions made to the proposed regulations during the OAL’s review process, although the AG’s office neglected to explain or enumerate these changes in its announcement about the regs’ approval.

Although the CCPA itself went into effect on Jan. 1 and enforcement began on July 1, businesses have had to wait for the AG’s regs, which are meant to provide them with practical information they can use to operationalize and comply with the law.

It’s been an odyssey to arrive at this point. Between now and when the first draft dropped in October there have been seven public forums, an additional four public hearings, a 45-day comment period on Draft No. 1 and two subsequent 15-day comment periods on the drafts that followed.

Anyway, better late than never, and now everyone can just chill out and focus on CCPA compliance, right?

Not exactly. While CCPA compliance is de rigueur, another, even tougher proposal from Alastair Mactaggart, the man that brought you CCPA, is slated to appear on the Nov. 3 ballot in California. Meet the California Privacy Rights and Enforcement Act (CPRA).

If CPRA passes, it would become law on Jan. 1, 2023, enforceable on July 1 of that year and greatly expand data privacy rights for California residents.

Must Read

Viant Had A Good Q4, But Still Needs To Punch Up At Bigger Platforms

Viant reported its Q4 and full-year 2025 earnings on Wednesday evening and investors appeared pleased.

Puzzle pieces connected together. Two puzzle pieces with cables coming together on yellow background. Problem solving concept, business solutions and ideas. Vector illustration.

The Boring Infrastructure That Could Make Agentic AI Happen For Ad Tech

AI agents are moving fast, but MadConnect says ad tech’s slow, messy plumbing still needs an overhaul before agentic marketing can really work.

Understanding MCP, The ‘Universal Adapter’ For AI In Advertising

Your TL;DR on MCP, the open standard that lets AI models connect to tools, remember context and run workflows across platforms.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters

YouTube Americas Leader Tara Walpert Levy Says Measurement Proves Creators Do TV Ads Best

“We are focused on being where the world watches video,” said Tara Walpert Levy, YouTube’s VP, Americas at the Convergent TV conference in NYC on Thursday. “And to us that now is TV.”

Paramount Skydance Is Trying To Buy WBD. Now What?

Late last week, Netflix walked away from plans to acquire Warner Bros., clearing the way for Paramount Skydance to scoop up the whole company with its hostile takeover bid.

Sallie Has An Ad Business And Meta Is Declining Credit Cards

Sallie, the major issuer of US education loans, is getting into the retail media network business.