The Consumer Electronics Show is the conference people love to hate. But if you’re laser-focused on the transformation of TV advertising, like Associate Editor Alyssa Boyle, the show is downright fascinating – if also exhausting.
On this week’s episode, Boyle recaps her conversations with industry movers and shakers about TV’s progress on clean rooms and currencies. But as streaming TVs capture more and more data, the use of automatic content recognition and IP addresses continues to raise privacy concerns.
But it wouldn’t be CES without splashy hardware announcements, so we touch on Roku’s new line of TVs, which made their debut at the conference.
Then, we dive into antitrust actions against Big Tech. These days, it’s hard to keep track, but Senior Editor James Hercher distills what you need to know about Meta, Microsoft, Amazon, Alphabet and Apple – and what parts of their business are getting them in trouble with regulators.
Advertising isn’t always in the antitrust crosshairs – these are huge companies with many tentacles – but some regulators are laser-focused on breaking the connections that make these platforms so powerful and appealing to advertisers.
Antitrust is also about perception, which is one reason why much-beloved Apple often gets a lighter treatment from regulators. But perception doesn’t always reflect reality.
We break down why Insider’s recent analysis, which found that Google and Meta combined now control less than 50% of digital ad spend, isn’t actually a sign of the duopoly’s decline, but rather a sign that the total digital ad market is expanding.
