Home The Big Story Social Distancing With Friends: BrightLine Co-Founder And Chief Strategy Officer Rob Aksman

Social Distancing With Friends: BrightLine Co-Founder And Chief Strategy Officer Rob Aksman

SHARE:
Rob Aksman and son

BrightLine co-founder Rob Aksman is living the dream from his in-laws’ basement.

“We have a 2-year-old, and with daycare canceled and a small New York City apartment, it was becoming untenable for us to get any work done,” he says. “We were defaulting to a little too much television, a little too much Disney Plus for the guy.”

However, Rob’s other child – BrightLine – is a young adult at 17. BrightLine began as a consultancy and became a tech company in 2012, developing interactive ads for TV. And with the natural growth of digital delivery and the acceleration of streaming thanks to That From Which We Cannot Get Away, the opportunity is here.

In this episode of Social Distancing With Friends, Rob talks about the evolving face of TV and frustrations with the slow pace of change. Rob also gives some tips on founding and nurturing a company – and the things he knows now that he wishes he knew when he was first getting started.

Must Read

Inside The Trade Desk’s Pitch For Ventura TV OS

The Trade Desk is muscling its way into the TV operating system business with its Ventura OS – but the real story isn’t the product itself. It’s what TTD’s ambitions reveal about conflicts of interest within the industry and the inherent mismatch between consumer and advertiser needs.

The Big Story Podcast

Mergers And Operating Systems Are Reshaping TV Ads

The broadcast and streaming worlds are being pulled together by a wave of major M&A, from Fox’s $22 billion acquisition of Roku to Paramount’s merger with Warner Bros. Discovery. TV Land, naturally, is watching closely.

artificial intelligence

GAM Launches A Chatbot For Troubleshooting Ad Campaigns

Ask Ad Manger offers instant troubleshooting help when a campaign isn’t delivering as expected, ideally by diagnosing the problem and suggesting how to fix it.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters
Comic: S.P. O’Middleman’s

How SPO Helped This Indie Agency Cut Its SSP Partners To Single Digits

Goodway Group has reduced the number of SSPs it works with from about 20 at the end of 2024 to just single digits today.

Comic: The Mobile Freight Train

CloudX Takes A Swing At Black‑Box Mobile UA With Agentic Buying Tools

CloudX, which makes AI infrastructure for app publishers, is expanding from monetization to agentic buying for user acquisition.

The Trade Desk Forms A Travel And Hospitality Media Network

The Trade Desk expanded its relationships with a host of travel, hospitality and mobility-focused commerce media partners, including Uber Advertising, Booking.com, United Airline’s Kinective Media and MARRIOTT MEDIA.