Home The Big Story Social Distancing With Friends: BrightLine Co-Founder And Chief Strategy Officer Rob Aksman

Social Distancing With Friends: BrightLine Co-Founder And Chief Strategy Officer Rob Aksman

SHARE:
Rob Aksman and son

BrightLine co-founder Rob Aksman is living the dream from his in-laws’ basement.

“We have a 2-year-old, and with daycare canceled and a small New York City apartment, it was becoming untenable for us to get any work done,” he says. “We were defaulting to a little too much television, a little too much Disney Plus for the guy.”

However, Rob’s other child – BrightLine – is a young adult at 17. BrightLine began as a consultancy and became a tech company in 2012, developing interactive ads for TV. And with the natural growth of digital delivery and the acceleration of streaming thanks to That From Which We Cannot Get Away, the opportunity is here.

In this episode of Social Distancing With Friends, Rob talks about the evolving face of TV and frustrations with the slow pace of change. Rob also gives some tips on founding and nurturing a company – and the things he knows now that he wishes he knew when he was first getting started.

Must Read

Reddit Reports A 75% Boost In Q1 Ad Revenue As It Reaches For 100 Million Daily US Users

Generative AI search has pushed traffic off a cliff across most of the internet, but not on social platforms. Reddit included.

Google Touts Its AI Ad Tech Adoption And New AI Max Features

Google announced new features and ad types for AI Max, its AI-based bidding product for search and shopping or sponsored product ads. The company also touted “hundreds of thousands” of advertisers using AI Max.

Hand pressing blue AI button on keyboard. Digital collage of artificial intelligence interface.

Meta’s Ad Machine Is Purring, So Why Did Its Stock Drop?

Meta’s Q1 call sounded like an AI and hardware pitch, but under the hood it was still about one thing: investing in AI to squeeze more money out of its ads business.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters

Alphabet Exceeds $100 Billion In Q1 And Its Profits Almost Doubled

Alphabet earned $109.9 billion in Q1 this year, up from $90.2 billion a year ago. And that’s not even the truly gobsmacking number.

Comic: It's Coming For You

Omnicom Has An AI-Powered Plan To Cut Out Ad Tech Middlemen

Omnicom is rebuilding its media machine around Acxiom and agentic AI in a bid to push more spend to publishers and sidestep the “messy middle.”

Rakuten And Impact.com Forge A New Alliance That Resets The Affiliate Industry

The two longest-standing names in the affiliate and partnership marketing category, Rakuten and Impact.com, have decided to stop fighting each other and will instead fight together.