Home The Big Story Social Distancing With Friends: BrightLine Co-Founder And Chief Strategy Officer Rob Aksman

Social Distancing With Friends: BrightLine Co-Founder And Chief Strategy Officer Rob Aksman

SHARE:
Rob Aksman and son

BrightLine co-founder Rob Aksman is living the dream from his in-laws’ basement.

“We have a 2-year-old, and with daycare canceled and a small New York City apartment, it was becoming untenable for us to get any work done,” he says. “We were defaulting to a little too much television, a little too much Disney Plus for the guy.”

However, Rob’s other child – BrightLine – is a young adult at 17. BrightLine began as a consultancy and became a tech company in 2012, developing interactive ads for TV. And with the natural growth of digital delivery and the acceleration of streaming thanks to That From Which We Cannot Get Away, the opportunity is here.

In this episode of Social Distancing With Friends, Rob talks about the evolving face of TV and frustrations with the slow pace of change. Rob also gives some tips on founding and nurturing a company – and the things he knows now that he wishes he knew when he was first getting started.

Must Read

How Encryption Keys Could Resolve The TID Furor

Rather than sharing universal TIDs that any DSP or curator can access, Raptive says publishers should instead share encrypted TIDs with an encryption key provided only to trusted demand-side partners.

Clear Channel Brings Mid-Flight Measurement To Its OOH Network

Clear Channel will provide advertisers weekly, mid-flight reports on outcomes driven by its inventory in order to bring OOH measurement closer to the speed of digital.

FTC Commissioner Mark Meador speaking at the NAD's annual conference in Washington, DC on Sept. 16, 2025. (Photo: Brian O'Doherty)

FTC Commissioner Mark Meador: ‘No Human Society Can Long Survive Without Consumer Trust’

Keeping American kids safe in what FTC Commissioner Mark Meador calls “an increasingly complex and fast-paced technological environment” is a top priority for the agency.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters
Comic: "Deal ID, please."

Amazon Expands Its Programmatic Integration With SiriusXM

On Tuesday, Amazon DSP announced an expanded integration with satellite radio company SiriusXM.

Rembrand merges with Spaceback

Omar Tawakol Is Merging His AI Startup Rembrand With Spaceback

Rembrand announced that it’s merging with creative automation startup Spaceback to build a unified AI-powered platform for “content-based” CTV, digital video and display.

A comic depicting people in suits setting money on fire as a reference to incrementality: as in, don't set your money on fire!

Retail Media Is Starting To Come To Grips With The Fact That We All Know Nothing

Retail media is entering what might be called its Socratic phase. The closer we to get to understanding an ad campaign’s real impact and business results, the clearer it is that we have no idea how this thing works.