Home Podcast Social Distancing With Friends: Ampersand’s Nicolle Pangis

Social Distancing With Friends: Ampersand’s Nicolle Pangis

SHARE:
Nicolle Pangis

Think you’re busy under lockdown? Nicolle Pangis is running a company while taking care of two young girls and potty-training a new puppy.

“I’d be lying to say every day is a great day,” she said, “but I’m trying to make more days great days than harder days.”

From her refinished attic in suburban New Jersey, Pangis is helping Ampersand’s buy-side clients redistribute sports and live events budgets to reach target demos through advanced TV.

She’s also making deals to grow Ampersand’s national footprint of addressable TV inventory, announcing in early May an exclusive sales partnership to represent Verizon FiOS. Ampersand now reaches 60% of all addressable US households.

“There is potential to push through and do important, strategic things in light of COVID,” Nicolle said. “This is an opportunity to help the marketplace.”

When she’s not working, Nicolle is spending more time with her children than ever before as a working mom, and is encouraging her employees to take the time they need for home responsibilities.

“The only way we’re going to thrive in business is to have some sense of balance and comfort mentally and emotionally,” she said.

Also on this podcast: Nicolle finds a new hobby in building Lego statues and talks about leading virtual Girl Scouts meetings.

Tagged in:

Must Read

The Rise Of Principal Media And The End Of The Agencies As We Knew Them

Ad agency holding companies are among the most adaptable businesses out there. In recent years holdcos like Publicis, WPP and Omnicom-IPG have stretched our notions of what an agency business even is exactly.

B2B symbols in magnifying glass, B2B Marketing, Business to business, e-commerce, Business Company Commerce Technology digital Marketing, business action plan Strategy, internet online marketing.

How One Agency Startup Uses Real-Time Data To Develop Real-Time Ads

Audience preferences are constantly evolving. So why not ads that evolve in real time, too? No, really.

MyFitnessPal Wants To Start The Health And Wellness Subsector Of Retail Media

MyFitnessPal has just announced the launch of a data-driven advertising business that draws on its wealth of user-provided meal planning, fitness and nutrition data.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters
A comic depicting people in suits setting money on fire as a reference to incrementality: as in, don't set your money on fire!

Smartly Is Planning To Acquire INCRMNTAL Within The Next Few Weeks

Smartly is acquiring INCRMNTAL, an incrementality measurement startup founded in Tel Aviv in 2019 that focuses on causal lift rather than user-level tracking.

Viant Had A Good Q4, But Still Needs To Punch Up At Bigger Platforms

Viant reported its Q4 and full-year 2025 earnings on Wednesday evening and investors appeared pleased.

Puzzle pieces connected together. Two puzzle pieces with cables coming together on yellow background. Problem solving concept, business solutions and ideas. Vector illustration.

The Boring Infrastructure That Could Make Agentic AI Happen For Ad Tech

AI agents are moving fast, but MadConnect says ad tech’s slow, messy plumbing still needs an overhaul before agentic marketing can really work.