However, O’Regan does intend to use Clarion’s cash and expertise to expand internationally and to make its own acquisitions.
Earlier this year Madison Logic solidified its presence in Europe with the purchase of Dublin-based lead-gen company Internal Results. And in the first quarter of 2017 O’Regan expects to open an office in Singapore to cover Australian and Asian customers, who currently work with teams in Dublin and London.
Last year, Madison Logic bought the B2B data and advertising business BBN Solutions, which already had a footprint in sectors like health care and finance.
“As a partner they can help us look at M&A in a much larger way and really take advantage of what we see as an opportunity in the market,” O’Regan said. “With a firm like Clarion you practically have your own investment bank for evaluating deals.”
Enjoying this content?
Sign up to be an AdExchanger Member today and get unlimited access to articles like this, plus proprietary data and research, conference discounts, on-demand access to event content, and more!