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»PE

The Road To Rocket Fuel’s Sale

As with matrimony, the road to acquisition is paved with dalliances – some serious and some … less so. For evidence, look no further than the DSP Rocket Fuel’s impending sale to Sizmek for $145 million, announced on July 18. That deal is expected to finalize in days, after Rocket Fuel's 30-day "go-shop" deadline, during... Continue reading »
by Kelly Liyakasa // August 15th, 2017 //
»
Why Do Public Companies Jump To Private Equity Firms?

Tolman Geffs of global investment bank Jordan, Edmiston Group, along with Bill Wise, the CEO of Mediaocean, will speak about the "private equity path" at Industry Preview on Jan. 19 in New York City. What really happens during – and after – a private equity (PE) investment? While the experiences of different companies vary, one thing... Continue reading »
by Kelly Liyakasa // December 21st, 2016 //
»
Private Equity Strikes Again As Clarion Capital Buys Madison Logic

Private equity firm Clarion Capital Partners said Thursday it had acquired B2B marketing shop Madison Logic for an undisclosed sum. Clarion reportedly spent “hundreds of millions,” according to Fortune. Madison Logic hadn’t previously raised any institutional funding and specializes in account-based marketing, which sends targeted content to specific enterprise decision-makers. “We see an opportunity to... Continue reading »
by James Hercher // December 1st, 2016 //
»
 

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